Salt-n-Pepa x Milani Launch
ApparentlyJack (production company) hired us as Associate Creative Director to help launch the new Milani x Salt-n-Pepa makeup collection. We concepted, pitched, wrote and helped deliver videos and a TikTok challenge meant to drive interest in the collection by celebrating Salt-n-Pepa and the iconic era they represent—the 90s.
Push It
We could think of no better way to launch this collabo than a dance tutorial featuring Salt-n-Pepa’s most famous moves.
Get to Know Salt-n-Pepa
To drive interest in the new Salt-n-Pepa x Milani line of makeup, we crafted a fast-paced Q&A session that would allow fans to get to know the First Ladies of Hip Hop in a fun, glamorous setting.
Patrick Starrr
Makeup icon Patrick Starrr sat down with Salt-n-Pepa to recreate one of their favorite looks using their new line of makeup. Patrick, of course, used the tutorial as a platform to have a meaningful and important conversation with two female icons.
KTLA BUZZ.
To tease the launch, Salt-n-Pepa sat down with KTLA.